Standard

ISO 20252:2019

Current

Existing or new amendments and versions must be purchased separately.

Language
Services

Abstract

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.

Products specifications

  • Standard from ISO
  • Published:
  • Edition: 3
  • Document type: IS
  • Pages
  • Publisher: ISO
  • Distributor: ISO
  • ICS: 01.040.03
  • ICS: 03.020
  • ICS: 03.100.20
  • International TC: ISO/TC 225

Product Relations

Product life cycle