Publication

Made in Germany - als Marke und Kennzeichnung

Jan 2018 Current

Existing or new amendments and versions must be purchased separately.

Language English/German

Services Hard Copy Delivery time: 5-10 days CHF 9.00

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Abstract

Labelling a product as "Made in Germany" has the effect of implying that the product is of superior quality, with the result that this indication appears to be a quality label encouraging consumers to assume they are buying a high-quality product. Customers associate the indication of geographical origin with certain technical standards and high-quality workmanship, and transfer these characteristics to the corresponding product. As the "Made in Germany" label is considered an indication of quality, its use is linked to a series of admission criteria. This brochure seeks to provide orientation by summarizing the most important requirements.This publication is the result of cooperation with Brand Finance, a company specialised in monetary brand evaluation. (www.brandfinance.com)

Products specifications

Publication from DIN
Published: January 1 2018
Edition: 1
Document type: OTHER
Pages
ISBN: 978-3-410-28218-1

Publisher: DIN Deutsches Institut für Normung e. V. ,Berlin
ICS: 03.140
Distributor: Beuth Verlag GmbH ,Berlin

Extended editions Extended editions (0)

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Abstract

Products specifications